Navigating the waters of building a small business can be a challenge. For Apex Legends, the digital waters have been a bit murky over the last year. When I first started the company I built a nice brand page (some of you may have even seen it!), but my efforts to integrate ecommerce on that site fell flat.
So, last December I created this Shopify store page and linked it to my brand page. Made sense... except for the potential confusion for users wanting to learn more about Apex Legends and see news vs. operate in the shop environment. Moving forward my goal is to combine everything into one website environment.
For now, I will be building out content on the Shopify site (with a new look & feel soon!) and transporting older content here. That means a newly rejuvenated The Inside Line blog and other news can be found here. Buckle up and enjoy the ongoing evolution of Apex Legends... and pardon my oil and tire smoke in the process :)
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